5+design have released their proposal for the planned third phase expansion on the China World Trade Centre, Beijing. The team's new expansion will update and extend the retail facilities currently at the centre and is set to transform the use of the building. By adding these retail opportunities the architects envisage their new addition to the China World Trade Centre becoming a new anchor point for the area, drawing in consumers from all over the city.
They are also transforming an existing area of the mall into an area for high-end retailers to trade from, adding an element of exclusivity and luxury to the centre.
Many of the existing retailers in the mall have wanted the transformation in order to enhance the potential of the shopping experience and the design language is drawn from this. The external facades use an interlacing system of layered glass, some translucent, others transparent adding a contemporary patterned facade for the retail elements. Contrasting this the facade of the office spaces use materials found in the surrounding buildings, fitting in with the cityscape.
The new element from 5+design links all of the existing components of the China World Trade Centre, bringing the existing mall out from underground up to the street level. A series of buildings connect through the site with modern architectural forms, carefully considered materials and thorough planned lighting systems will be illuminated to enhance the flowing movements of the building.
As well as the architectural moves, 5+design have proposed a streetscape plan, adding paths and outdoors areas that link the retail elements together, drawing the life of the street and the mall through one another.