Going for gold

Elena
Monday 12 Mar 2012

Serie Architects design the BMW Pavilion for 2012 Olympic Games

Serie, founded in 2007, is an international practice based in London, Mumbai and Beijing. The practice is known for its theoretical position which emphasises the study of building typologies and their evolu¬tion. Serie advocates careful study of historical building precedents as a basis for speculating on new solutions. With a close relationship to the internationally recognised Archi-tectural Association in London and Harvard GSD, Serie has re-opened interest in this field as one of the key areas of architectural discourse.

Fundamental to the practice's work is a highly refined approach to design with emphasis on rigorous geometry and the innova¬tive use of materials. This design focus is complemented by a meticulous and inventive approach to construction. This combination capabilities has allowed the firm to develop a reputation for exciting, contemporary design.

Serie recently won the competition to design the much-publicized BMW pavilion for the 2012 Olympic Games. The pavilion will be built on an elevated site above the Waterworks River in the centre of the Olympic Park. It features an innovative 'water curtain' feature used both to cool the building and as a liquid platform for a series of rooftop pavilions. The individual pavilions, which are open to the air reference the Victorian bandstand as found in the typical London park. The project is currently on site and due to be completed in May 2012.

The practice has been working on projects of all scales - from private houses to masterplans - and has a diverse portfolio of projects across Europe, China and India. Recent projects include YanZhenQing Calligraphy Museum(Linyi China, to be completed 2014), Bohacky Residential Masterplan (Bratislava Slovakia, Landscape to be completed 2012). Completed projects include the award winning Tote (Mumbai India, completed Oct 2009) and Blue Frog Acoustic Lounge (Mumbai India, completed Nov 2007).

In 2010, Serie won the Young Architect of the Year Award by BD.


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