of

Taking centre stage

James
Monday 09 Jan 2012

RTKL continues L.A.'s entertainment legacy through design

From its days as the 'Rutherford Dance Hall' owned by silent film star Mary Pickford to its transformation into 'Myron’s Ballroom' and host to acts from The Go-Go's to Van Halen, 1000 S. Grand Avenue continues to be an iconic Los Angeles address in its newest incarnation as a high-performance retail and residential tower.

Drawing on the location’s entertainment legacy, the bifurcated, shifted form of the 38-storey tower was inspired by the image of Fred Astaire and Ginger Rogers. The design team chose to rotate the mass approximately 45 degrees to address the Grand Avenue and Olympic Boulevard intersection.

Instead of simply twisting the volume, which would have created massive cantilevers and overly complicated structural requirements, the rotated shape is achieved by splaying a 'skirt' outward from the main tower massing, giving the structure a wide base and increased slenderness ratio. This allows the tower to have completely vertical structures and blend effortlessly with the parking podium. The building is designed to LEED Silver standards and features a green roof with water collection and filtration facilities, as well as draught-tolerant planting.

The tower’s balconies go beyond mere aesthetics and act as sunshades to diminish heat gain for the 377,500 sq ft of residential space and 22,500 sq ft of retail. The project will continue major development eastward in downtown Los Angeles, reinforcing the importance of Olympic Boulevard. As a community asset, the project’s retail base improves the surrounding pedestrian experience and ties to a newly-planned linear park system along Grand Avenue.

Want to submit your project to World Architecture News?

Contact The Team
Jobs
  • Town Planning Manager | Housebuilder in Surrey | 3+ years' PQE

    Are you a Town Planner with some commercial experience under your belt (consultancy or developer)? Would you like to work for a regional housebuild...
    • Lewis Davey
    • Surrey - near M25/M23 junction
  • Principal Planning Consultant (Policy)

    This is a career opportunity for somebody looking to play a key role in the delivery of an effective and efficient planning policy service.
    • Capita
    • Manchester/Salford (North West) or Breckland or North Tyneside or Barnet (North London)
  • Senior Planning Officer

    A vacancy has arisen in the Development Management Section of the Planning Services Division for a part-time Senior Planning Officer.
    • South Derbyshire District Council
    • Derbyshire
  • Planning Officers

    Work as key members of the Councils development management service providing pre-application advice, dealing with applications and appeals.
    • Chiltern and South Bucks Council
    • Amersham, Buckinghamshire
  • Enforcement Officer - Hertfordshire

    A Local Authority in Hertfordshire are looking for an Enforcement Officer to assist them with a backlog of cases for an initial contract of 3-6 months
    • Oyster Partnership
    • Hertfordshire