New York based interior design firm d-ash design announces the completion of the new Godiva flagship boutique on New York's 5th Avenue, the first shop in the U.S. featuring Godiva's new global redesign.

The opening of this flagship store marks the highly anticipated return of the chocolatier to 5th Avenue, as the first Godiva boutique in the U.S. opened on the same avenue in 1972. The 1,024 square foot shop features a stunning street level window that suggests the degree of detail one can expect both in Godiva's decadent Belgian chocolate confections as well as in the décor of the flagship boutique that houses them.

The d-ash design team (led by David Ashen) partnered with Linda Lombardi, Godiva's Vice President of Global Store Design & Visual Merchandising, to create the new concepts, which brings a more luxurious, immersive retail environment to the company's worldwide operations. Together, Lombardi and Ashen have fashioned an eye-catching aesthetic that pays tribute to Godiva's venerable Belgian heritage while presenting a fresh face to the world, with clean, modern interiors where as Ashen puts it "chocolate is the star."

The interiors are characterized by handsome wood accents and bright creams, rendered in an array of rich materials, and an elegantly backlit Lady Godiva emblem overlooks the shop from behind the cashier's wall, an homage to the brand's tradition.

Ashen explains, "Our objective was to make the consumer feel totally surrounded, in a sense, not just by chocolate itself but by all the emotions that chocolate conjures-pleasure, indulgence, comfort. Everywhere you turn there's a different way to enjoy Godiva, a different type of chocolate encounter."


Key Facts

Interior
United States
Interior Commercial Retail

Want to submit your project to World Architecture News?

Contact The Team
Jobs
  • Town Planning Manager | Housebuilder in Surrey | 3+ years' PQE

    Are you a Town Planner with some commercial experience under your belt (consultancy or developer)? Would you like to work for a regional housebuild...
    • Lewis Davey
    • Surrey - near M25/M23 junction
  • Principal Planning Consultant (Policy)

    This is a career opportunity for somebody looking to play a key role in the delivery of an effective and efficient planning policy service.
    • Capita
    • Manchester/Salford (North West) or Breckland or North Tyneside or Barnet (North London)
  • Planning Officers

    Work as key members of the Councils development management service providing pre-application advice, dealing with applications and appeals.
    • Chiltern and South Bucks Council
    • Amersham, Buckinghamshire
  • Enforcement Officer - Hertfordshire

    A Local Authority in Hertfordshire are looking for an Enforcement Officer to assist them with a backlog of cases for an initial contract of 3-6 months
    • Oyster Partnership
    • Hertfordshire
  • Planning Officer

    Do you want to work for a Planning Authority in a superb world-class location, that also has an outstanding record of achievement?
    • Plymouth City Council
    • Plymouth, Devon