PTW gets creative in Wuhan

Wednesday 14 Dec 2011

Work begins on Australian architects' vivid creative industries campus in China

The architects behind the Beijing Watercube have just released a colourful new concept for a creative industries campus in Wuhan entitled China Central Intelligence Valley (CCIV). Signing of contracts for the project was witnessed by the Australian Federal Trade Minister and their Chinese counterparts, recognising the scheme as ‘an innovative Australian landmark green building project in China’.

Immediately apparent is the brave use of colour in this 450,000 sq m campus, with PTW introducing a remarkable 1,280 unique colours based on a 48x25 colour pixel map. This decision was made to reflect the range of tones in digital colour systems used by the creative industries that will find their home at the campus.

Sustainable elements also play a key role in this design, with the architects aiming for a China two star green building rating (the China three star rating system has replaced the previously adopted United States Green Building Council’s LEED system in China). To do so a number of eco-alternatives such as a geothermal energy system and onsite renewable energy system have been introduced, with green roofs employed extensively across the complex.

PTW details: “The design is based on the ‘reuse of existing factory space for creative uses’ metaphor: with the difference that in this case the ‘factory space’ is newly created!’ To inspire a buzzing ecosystem of creative energy the architects have inserted floating bridges to connect otherwise separate areas of the campus, allowing collaboration and social relationships to develop between creative industries. Construction is now underway.

Want to submit your project to World Architecture News?

Contact The Team
  • Town Planning Manager | Housebuilder in Surrey | 3+ years' PQE

    Are you a Town Planner with some commercial experience under your belt (consultancy or developer)? Would you like to work for a regional housebuild...
    • Lewis Davey
    • Surrey - near M25/M23 junction
  • Principal Planning Consultant (Policy)

    This is a career opportunity for somebody looking to play a key role in the delivery of an effective and efficient planning policy service.
    • Capita
    • Manchester/Salford (North West) or Breckland or North Tyneside or Barnet (North London)
  • Planning Officers

    Work as key members of the Councils development management service providing pre-application advice, dealing with applications and appeals.
    • Chiltern and South Bucks Council
    • Amersham, Buckinghamshire
  • Enforcement Officer - Hertfordshire

    A Local Authority in Hertfordshire are looking for an Enforcement Officer to assist them with a backlog of cases for an initial contract of 3-6 months
    • Oyster Partnership
    • Hertfordshire
  • Planning Officer

    Do you want to work for a Planning Authority in a superb world-class location, that also has an outstanding record of achievement?
    • Plymouth City Council
    • Plymouth, Devon