New future for historic city

Wednesday 23 Nov 2011

Ancient Islamic City begins an updated wayfinding and signage masterplan

Residents and tourists alike in the City of Madinah will soon be able to find their way with ease throughout the ancient and complicated city, thanks to Wayfinding Masterplan being developed by the Wayfinding & Signage Consulting firm of LIMAH. Madinah has undergone massive changes over the past few months by redeveloping the Central Area into a tourist and Islamic heritage destination.

Madinah is home to Al Masjid al Nabawi (The Prophets Mosque) and is considered of tremendous value to every Muslim due to it also being the burial place of the Prophet Mohammed. Visitors come from all over the world to see the city, pray in the mosque and visit other significant heritage sites.

Muslim Pilgrims from 180 different nationalities every year make the journey from Madinah to Makkah with visitors typically staying in Madinah for 8-10 days. The City that can trace its roots back to the 6th century BCE accommodates up to five million visitors during peak times. A large number of pilgrims choose to stay in Madinah’s Central Area due to its numerous hotels, malls, and restaurants.

Jason Lewis, Founder & Managing Director at LIMAH said: “Our approach is to simplify the Wayfinding process, and consider the needs of all users, everything from vehicles to pedestrians, residents to tourists, and Police and Fire Services. In addition we will develop a proper street address system, building numbers with street names, which is something new and needed in Gulf Countries.

“This may be the oldest city in the world to implement a complete Wayfinding Masterplan. We are thrilled to have such an opportunity to contribute to such an important heritage site as this, and also provide a benchmark for other cities that see a need to enhance and simplify their Wayfinding & Signage.”

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