Set in Guangzhou's central axis at the heart of the city's new CBD, this will be China's first ‘urban park' retail mall. With verdant, undulating landscaping, the 110,000 sq m retail scheme will introduce regional and international visitors to a truly unique shopping, entertainment, dining and lifestyle concept.
The vision is to create a destination where business and community mix together in an environment rich in character and distinct to Guangzhou. Hong Cheng Plaza will restore the balance of the new CBD by delivering both aesthetic harmony with the lush green of the park, and commercial value. Benoy's design will also introduce a considered and complete new public transport interchange, and highly sustainable technology.
Inspired by the major central parks around the world and the Chinese Carp Fish - Hong Cheng Plaza will create a tranquil urban oasis in the heart of the thriving metropolis in the south of China. The design aims to create a sustainable and iconic landmark in Guangzhou to support the city's strategy to be recognised as a world-leading destination and host for international events.
The City Government of Guangzhou felt that this site forms an integral part of the wider city - socially, spatially and economically. Guangzhou's strategic location at the heart of Guangdong province inevitably presents enormous opportunities. Both innovative and memorable, Benoy believes the scheme has a cultural identity, and distinct buildings become landmarks.