Building giants...

James
Wednesday 16 Nov 2011

Local architecture firm creates fitting tribute to The Netherlands' most famous football club

Sid Lee Architecture, in collaboration with Sid Lee, gsmprjct° and Jimmy Lee.tv, was commissioned by the AFC Ajax football club to create the new Ajax experience, a museum that celebrates a hallowed sports franchise and allows visitors to discover what has made Ajax one of the most respected teams in football's history.

The Ajax Experience embodies the team's attachment to the city of Amsterdam. Designed as an extension of the famous central square Rembrandtplein, fans and visitors will be able to understand Ajax’s philosophy and understand unique football culture.

Throughout its history, the team has developed the skills and means to spot emerging talent, shape true sports titans and thus ‘Build Giants’. In this interactive experience, the giants themselves are honoured, but a particular attention is also paid to the techniques, training and passion that allow Ajax to continually develop leading talent.

The whole experience is focused on creating an inspiring celebration of a unique story of achievement. Visitors will embark on this immersive journey through the team’s history and heroes, and experience what it takes to be a giant in a series of playful interactive events and inspiring historical recollection.

Key Facts

Architecture
Netherlands

Want to submit your project to World Architecture News?

Contact The Team
Jobs
  • Town Planning Manager | Housebuilder in Surrey | 3+ years' PQE

    Are you a Town Planner with some commercial experience under your belt (consultancy or developer)? Would you like to work for a regional housebuild...
    • Lewis Davey
    • Surrey - near M25/M23 junction
  • Principal Planning Consultant (Policy)

    This is a career opportunity for somebody looking to play a key role in the delivery of an effective and efficient planning policy service.
    • Capita
    • Manchester/Salford (North West) or Breckland or North Tyneside or Barnet (North London)
  • Planning Officers

    Work as key members of the Councils development management service providing pre-application advice, dealing with applications and appeals.
    • Chiltern and South Bucks Council
    • Amersham, Buckinghamshire
  • Enforcement Officer - Hertfordshire

    A Local Authority in Hertfordshire are looking for an Enforcement Officer to assist them with a backlog of cases for an initial contract of 3-6 months
    • Oyster Partnership
    • Hertfordshire
  • Planning Officer

    Do you want to work for a Planning Authority in a superb world-class location, that also has an outstanding record of achievement?
    • Plymouth City Council
    • Plymouth, Devon