Brand specifics...

Friday 04 Nov 2011

TPG Architecture develops brand identity and design concept for global media company

Specific Media, a digital media company and repeat client, has settled into their 25,291 sq ft. London location on the 10th floor of Central Saint Giles, 1 St Giles High Street. Now the largest of their international offices, the space features multiple huddle areas, a multi-media training room, an oversized café, an all-weather terrace, and a gym. An open floor plan featuring a compact benching layout was utilised in the work area. This allowed Specific Media to provide ample room for the multiple employee amenities, increasing employee collaboration, both during and after business hours.

The training room, executive offices, and conference rooms are outfitted with glass fronts, encouraging transparency and fostering collaboration among the staff. The design is very lively with a strong distinguished palette of reds and oranges, and a variety of playful pendant lights. TPG has worked with Specific Media continuously for the past four years and was originally selected to develop a unique brand identity and design concept that would be incorporated into future locations.

In addition to London, TPG has completed projects in New York, Seattle, Chicago, Detroit, Dallas, and Irvine and is currently working on Boston, San Francisco, Atlanta, Minneapolis, and LA, which is now under consideration for expansion to accommodate the acquisition of the MySpace operating team. These projects, which total over 100,000 sq ft of interior architectural design and environmental graphics, present a strong and consistent message in both their office design and branding elements.

Key Facts

Commercial Offices
United Kingdom

Want to submit your project to World Architecture News?

Contact The Team
  • Town Planning Manager | Housebuilder in Surrey | 3+ years' PQE

    Are you a Town Planner with some commercial experience under your belt (consultancy or developer)? Would you like to work for a regional housebuild...
    • Lewis Davey
    • Surrey - near M25/M23 junction
  • Principal Planning Consultant (Policy)

    This is a career opportunity for somebody looking to play a key role in the delivery of an effective and efficient planning policy service.
    • Capita
    • Manchester/Salford (North West) or Breckland or North Tyneside or Barnet (North London)
  • Senior Planning Officer

    A vacancy has arisen in the Development Management Section of the Planning Services Division for a part-time Senior Planning Officer.
    • South Derbyshire District Council
    • Derbyshire
  • Planning Officers

    Work as key members of the Councils development management service providing pre-application advice, dealing with applications and appeals.
    • Chiltern and South Bucks Council
    • Amersham, Buckinghamshire
  • Enforcement Officer - Hertfordshire

    A Local Authority in Hertfordshire are looking for an Enforcement Officer to assist them with a backlog of cases for an initial contract of 3-6 months
    • Oyster Partnership
    • Hertfordshire