The new soul of Seoul

01 Nov 2011

The Jerde Partnership transforms an industrial site into an urban destination

Activated by a vibrant public realm in the bustling capital city of Seoul, Korea, Daesung D3 City is the first integrated, transit-orientated development of its kind to emerge within the 300,000-sq-m high-rise district. Utilising Jerde’s expertise in retail entertainment, this new cultural arena is designed as the foundation of a synergised, new public experience.

Located in an industrial zone near the Yeouido district, neighbour to the Shindorim Station - the city’s busiest metro line - and previously home to a large coal processing plant, the site’s transformation defines D3 City as a global model of sustainable land redevelopment. As a catalyst for continued growth, D3 City presents innovative opportunities for urban, economic regeneration and social advancement.

D3 City establishes itself as Seoul’s primary live, work, play and stay destination - an authentic mixed-use leisure development composed of nearly 80,000 sq m of commercial and entertainment facilities, a 42-storey landmark office and hotel tower, two adjacent residential towers (designed by others) and a lush landscape public park and station plaza, all synthesised to create a natural break from the surrounding industrial landscape.

Interwoven within D3 City are a wide variety of natural expressions that provide a green and blue oasis within the urban development, including living ‘secret’ gardens and terraces, a series of cascading waterfalls through the retail centre and a glass-bottom ‘skylight river’ on the ground level which can also be viewed above as visitors walk in the level below. The project’s sustainable design features also include photovoltaic panels, grey water use for plant irrigation, geothermal heating and cooling and recycled materials for landscaping.

Inspired by the dynamic culture of South Korea and the desire to re-energise the natural realm as an originating root of the public culture, Daesung D3 City sets a new standard in urban social activity, influencing its people to evolve alongside the natural environment around them.

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