Conventional wisdom

Wednesday 19 Oct 2011

Woods Bagot design cultural landmark in north China

The Shijiazhuang International Exhibition and Convention Centre is a mixed use project in north China and significant cultural landmark. Beating competition from seven internationally acclaimed architectural firms, Woods Bagot’s dynamic and artistic solution for a mixed use precinct has been designed to showcase Shijiazhuang as a global destination for conference delegates and tourists.

The project has wider regional importance with a role of re-activating the city’s underdeveloped coastal region. The key proposition of the design is the close integration of the exhibition and convention facilities with a 5 Star hotel, serviced apartments, premium grade office and 330m high mixed use tower. The master plan integrates adjacent sites and river edges, incorporating lakes and a city park, as well as restaurant and retail facilities, to create an active public space for the city to enjoy all year round.

The language informing the design is generated from surrounding field patterns and is reminiscent of the broken ice pattern of traditional Chinese screen designs. The project also incorporates sustainable design elements to reduce its environmental footprint including enhanced energy performance through improved air and environmental quality, intelligent landscaping and water conservation and reuse. The project represents an important urban renewal of a high profile site within Shijiazhuang that will work to stimulate and revitalise an underdeveloped part of the city.

Woods Bagot’s guiding Value Proposition is to create an active precinct combined with first class international civic architecture that will engage with both the community and the environment, showcasing Shijiazhuang to the World. The project is anticipated to be completed by October 2013.

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