Tuesday 04 Oct 2011

It's all about the coffee. In particular, it is the process of roasting, grinding and brewing that our client wants the customer to be bedded into, as this is the heart of the Small Batch Coffee Brand.

Our brief evolves from site to site, with each new unit having a different material palette to the last. The ‘Coffee Shop' is part of a series outlet venues where ‘retailtainment' is key.

Wilbury Road focuses on the blending and brewing, a sort of coffee lab. Coffee lovers can come to taste and experience the creation of high quality gourmet coffee. The design drawing for the interior acts only as guide for the construction phase, but the spirit of the concept or rather the ‘big idea' is retained. The final resolution depends on what materials can be found to suit the construction cost. The interior evokes a sense of the history and process of the coffee trade, part warehouse interior and part antique luggage trunk.

The walls, floors and counters are clad in up-cycled dark hard wood timber that was procured from an architectural salvage company, antique brass shelf brackets, glass shelves & brass edged light fittings add a sparkle and luster to offset the rich timber textures. The remaining walls and the ceiling are painted in a dark grey leaving them as a back drop so the eye can focus on the rows and rows of coffee jars and brewing equipment. Signage is incorporated into the texture of the exterior and is site specific in its design. Though the logo is a constant, how it reveals itself on the façade will change each time.

Materials & FF&E
Walls - salvaged Panga Panga
Floors - salvaged Teak
Counter - salvaged Panga Panga cladding & dark grey high gloss porcelain tiles work top
Seats - Kartell Aha Stools & Phillipe Starck Golden Gnome stools inside, Tolix arm chairs outside.

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