Hangzhou urban planning bureau has announced MVRDV winner of the international design competition for the China Comic and Animation Museum (CCAM) in Hangzhou, China. MVRDV won with a design referring to the speech balloon: a series of eight speech balloon shaped volumes create an internally complex museum experience of 32,000 sq m in total. Part of the project is also a series of parks on islands, a public plaza and a 13,000 sq m expo centre. Construction start is envisioned for 2012, the total budget is €92m.
The 32,000 sq m is divided into eight volumes which are interconnected, allowing for a circular visit of the entire program. Services such as the lobby, education centre, three theatres/cinemas with in total 1,111 seats and a comic book library occupy each their own balloon. If two balloons touch in the interior a large opening allows access and views in between the volumes. The balloon shape allows for supple exhibitions, the permanent collection is presented in a chronological spiral whereas the temporary exhibition hall offers total flexibility.
Amsterdam-based exhibition architects Kossman.deJong tested the spaces and designed exhibition configurations which appeal to different age groups and allow large crowds to visit the exhibition. One of the balloons is devoted to interactive experience in which visitors can actively experiment with all sorts of animation techniques like blue screen, stop motion, drawing, creating emotions, etc. The core attraction of this space is a gigantic 3D zoetrope.
The routing of the museum permits short or long visits, visits to the cinema, the temporary exhibition or the roof terrace restaurant. The façade of the museum is covered in a cartoon relief referring to a Chinese vase. The monochrome white concrete façade allows the speech balloons to function: texts can be projected onto the façade. The relief was designed in collaboration with Amsterdam based graphic designers JongeMeesters.
Most of the 13.7 ha site is occupied by a new park on a series of islands in White Horse Lake. Reed beds are used to improve the water quality and boat rides offer an added attraction. A separate expo building of 25,000 sq m will house large fairs and the annual China International Comic and Animation Festival (CICAF). In between expo and CCAM a public plaza will be the centre of this festival which is the county’s largest cartoon and animation event and has been held annually in Hangzhou since 2005.
The MVRDV team consists further of Kossman.deJong exhibition architects, local architect Zhubo Architectural & Engineering Design, Arup engineers and JongeMeesters graphic design.