The façade of the hotel has been wrapped in a second skin of frameless glazing, which is suspended from the face of the building like a floating sheer veil and etched with an undulating, abstract pattern, reminiscent of the folds in a theatre curtain and evoking the cinematic legacy of the locale. Jestico + Whiles' design allows for the façade of the building to function like a vast pixelated screen capable of projecting dynamic light installations during the hours of darkness.
The opening commission has been designed by well-known London-based electronic artist Jason Bruges. Internally, Jestico + Whiles' design responds innovatively to the constrictions of the site by ‘pulling back' certain blocks of rooms into the building envelope on each floor. This allows for the creation of dramatic double and triple height atria within the building, enhancing the sense of space and theatre throughout the entire hotel.
The interiors have been designed by Concrete Architectural Associates.
The project integrates a number of sustainable solutions starting with the energy distribution. The system integrates tri generation via a gas-fired CHP (gas-fired heat and power) and absorption chillers, coupled with a geothermal heat pump providing both heating and cooling.
The W London - Leicester Square has been honoured with the MIPIM 2011 Award for ‘Special tribute to UK Country of Honour'. Jestico + Whiles is the only practice to have been awarded MIPIM Special Tribute prizes for two consecutive years, having won in 2010 with Andels Lodz.