Roll out the red carpet

KMD's new Cinépolis Headquarters premieres in Mexico

by James 29 October 2010 Interior
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    KMD was selected as the winner of an International Design Competition for their design of the new Cinépolis Headquarters, the fourth largest 'multiplex' chain in the world.

    Cinépolis was designed to be a workplace that embraces creativity and the vision of the company for which it was designed. This campus includes a sculptural centerpiece, a four-storey structure in which the third and fourth stories are cantilevered over the lower two. At 41 metres long, it’s one of the world’s largest inhabited cantilevered spans, perched atop a hill on the outskirts of Morelia. KMD’s ideal is to create buildings that significantly elevate design standards while firmly looking into the future. Their collaboration with Cinépolis offered an extraordinary opportunity to do this, with outstanding results.

    In keeping with the basic ideas of the architectural language in Mexico’s Colonial Architecture - where cities are planned around a central plaza and courtyards offer a cool reprieve from indoor spaces - KMD’s design extends from the direction towards the hilltop with an open plaza at the foot of the central tower. The third floor dramatically overhangs the plaza, offering 180-degree views and offices with courtyards of open space.

    The design features spectacular views throughout the city of Morelia as well as natural surroundings, promoting a sense of wellbeing. Green roofs promote informal meetings and contact with nature.

    Occupying just 10 percent of the hillside, the four campus low-rise buildings maximise the site respecting the surroundings, creating plazas, terraces and gardens. The sustainable design features natural lighting, a living green roof, sun shading and opening windows for natural ventilation, reducing the need of heating and cooling. The building regulates air conditioning, light and water with an automatic system.

    “The new headquarters is the physical embodiment of the Cinépolis spirit of creativity,” said Alejandro Ramirez Magana, Project Manager of Cinépolis. “It is a remarkable workplace that inspires.”


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