The client’s needs were to build their largest flagship store to introduce their brand and house their offices. The branding of the store required visibility of location with a windowless space to display products - however, the government prevented exterior lighting or removal of the existing facade glass.
A skin of perforated metal was used to transform and unify the building. A wall of products was constructed and set inboard of the existing glass by several feet to allow access for maintenance while creating a light-box within to backlight the perforated skin. Viewed from a distance, the patterning in the perforated skin creates the appearance of folded fabric, a subtle reference to the building’s use.
A rotating series of mannequins inhabit the main entry. Robotic lighting tracks patron activity and engages them in a dramatic experience. A glass shard cuts through the existing concrete floors, and is animated with mannequins flying vertically on theatrical rigging. This new atrium brings light to the center of the deep floor-plates and clearly demarks the vertical circulation while titillating and sparking patron curiosity.