There will be three different BMW Guggenheim Labs, each with its own architect, graphic designer and theme, each travelling to three major cities worldwide. The labs will travel in separate, consecutive two-year cycles for a total of six years. After each three city cycle, the Solomon R. Guggenheim Museum in New York will host a special exhibition providing an analysis of the issues raised and how the public confronted these concerns.
Kicking off the project will be Atelier Bow-Wow, commissioned to design the very first BMW Guggenheim Lab, and Sulki & Min, responsible for the graphic identity of Atelier Bow-Wow's creation. The 5,000 sq ft construction will open in North America in late summer 2011 with a range of programmes, events and ideas developed by a four-member, multi-disciplinary BMW Guggenheim Lab Team. This team will differ from city to city and will comprise of ‘early to mid career professionals...identified as leaders in their fields', nominated by an expert Advisory Committee.
The theme of this first lab will be Confronting Comfort: The City and You, encouraging the public to engage with urban surroundings and question how ‘urban environments can be made more responsive to people's needs, how people can feel at ease in an urban environment, and how to find a balance between notions of modern comfort and the urgent need for environmental responsibility and sustainability'. After the inaugural presentation, the lab will be dismantled in order to be safely transported to the next city in the project. Additional details about the programme and design of the first BMW Guggenheim Lab will be reported over the coming months.