New images of Brighton i360

Sian
Thursday 16 Sep 2010

Investment needed for 183m observation tower in UK's favourite seaside destination

London-based architecture firm Marks Barfield have released these stunning new images by visualisation studio F10 Studios of the effortlessly graceful Brighton i360 development in a bid to attract serious investors to the project. Granted planning permission in 2006, the soaring observation tower has been teetering on the brink of construction ever since, pending a cash injection from external investors.

David Marks, the brains behind the project, admitted that the steel for the tower has already been rolled and the project is ‘shovel-ready’, however it seems this is one more plan with potential that has fallen foul of the credit crunch. Once – or indeed if – the i360 is constructed, the 183m high tower will steal the title of Britain’s tallest observation tower, supplying breathtaking panoramic views of the vibrant multicultural city of Brighton, the unrefined beauty of the South Downs and along the rugged Sussex coastline.

Local paper ‘The Argus’ drew attention to the lack of interest from prospective investors yesterday, asserting that the i360 was now certain to miss its original deadline for completion – the 2012 Olympic Games. Despite quoting Tony Mernagh of the Brighton and Hove Economic Partnership who speculated: “I would expect a business whose core market is young and trendy would be attracted to this, someone like a fashion label or maybe an alcohol brand” The Argus seemed unwilling to address the question of whether or not such a contestable investor is what Brighton really needs at this moment in time.

Whilst Brighton may be the dream destination for seemingly endless stag and hen parties, the city seems to be slowly clawing back some of its original reputation as a cultured and artistic cosmopolitan seaside destination. Situated just in front of the now decimated West Pier, Marks Barfield’s i360 - complete with ascending and descending circular viewing platform - should allow tourists and locals alike to capture Brighton for the glory it retains in its architecture, away from the swaying stags and heaving hens at street level.

Sian Disson
News Editor

Want to submit your project to World Architecture News?

Contact The Team
Jobs
  • Architectural CAD Technician

    Architectural CAD Technician Reference: KOIPS4E65YU Location: Ipswich Salary: Competitive based on experience A successful Architectural practice, ...
    • Penguin Recruitment Architecture
    • Ipswich, Suffolk
  • Planning Strategy and Policy Manager

    This post is responsible for leading the council’s planning strategy and policy team to maintain an up-to-date planning policy framework.
    • London Borough of Lambeth
    • Lambeth, London (Greater)
  • Enforcement Officer - North East - outside IR35

    A Local Authority in the North East are looking for an Enforcement Officer to assist them with a backlog of cases for an initial contract of 6 months,
    • Oyster Partnership
    • North East England
  • Head of Planning

    Do you have the vision to make Suffolk an even better place to live and work, and the skills to make it happen?
    • Suffolk County Council
    • Suffolk
  • Town Planner (Associate)

    Stride Treglown are offering a career position Planning lead for the Southern Region. As a past National Town Planning Consultancy of the Year, we ...
    • Stride Treglown
    • Solent (near Winchester)