Conix Architects developed a strategy to creates a new and more accessible identity for the company based on the strengths and weaknesses of the terrain. After this, the firm drew up a master plan, including the problem areas and particular issues. The master plan points out the complexity and diversity of the necessary actions. Consequently, the perception and emotions of future visitors and employees are also considered. The functionality and flow of logistical activities are to be revised and modified, where needed.
Multiple spatial changes have been made: adding a compact tower building with offices, screens, green areas, billboards, signage and route descriptions and the renovation of a number of important industrial buildings.
The new office building is designed to be eye-catching, encapsulating and generating the company's new corporate identity. It offers a place to stop on the main axis which runs through the entire site. By narrowing and shaping the street profile, the idea of an entry area is created, an element that was lacking. The office building is unrestrained in design in contrast to the monotonous and randomly selected surroundings. The design draws one's attention, in an emotional response, counter to the existing rational background. By positioning the building at a slight angle, the axis of the central entry road is broken.