Strengthening Shijiazhuang’s profile

Tuesday 27 Jul 2010

Woods Bagot designs abstract Exhibition and Convention Centre in North China

After competing against seven internationally acclaimed architectural firms, Woods Bagot have presented their winning masterplan and concept design for the Shijiazhuang International Exhibition and Convention Centre.

The culturally-focused mixed use precinct will serve to showcase Shijiazhuang as a global destination for conference delegates and tourists by re-activating the City’s underdeveloped coastal region. Whilst convention precincts in surrounding cities remain under-utilised, Woods Bagot’s design is expected to maximise the Chinese government’s generous investment with its emphasis on stimulating and revitalising 190,000 sq m of the local urban fabric. Woods Bagot are aiming to deliver a level of sustainability and design excellence in built form that will be fundamental to strengthening Shijiazhuang’s international profile.

Woods Bagot Beijing Principal Jean Weng said: “Woods Bagot has designed Shijiazhuang’s International Exhibition and Convention Centre to respond to, and engage with, the landscape and its plethora of visitors – forming a harmonious, balanced design response that is also visually arresting.”

Employing a filed pattern reminiscent of traditional Chinese ‘broken ice’ screens, the design language developed by Woods Bagot has been applied to the whole site – working across the grounds, moving outward to the tip’s river surrounds to create a randomly split, abstract appearance when viewed aerially. Tied together by a fully enclosed and air-conditioned concourse spine, the precinct facilities will comprise 100,000 sq m of premium grade international standard exhibition space, 60,000 sq m of high quality convention facilities (including a state-of-the-art plenary), and 30,000 sq m auxiliary spaces.

A landmark tower reaching upwards of 330m is conveniently located adjacent to the central Exhibition and Convention Centre on an independent 4ha of land. The tower will house a 5-star hotel, serviced apartments and premium grade office space.

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