Poggenpohl opens in Japan

Sian
Wednesday 28 Apr 2010

“Against the backdrop of its market potential as the world’s second largest economy, Japan is gaining particular importance for the Poggenpohl brand. With 1.8 million kitchens selling a year, Japan is also the world’s second largest kitchen market”, explained Elmar Duffner, Managing Director of Poggenpohl Möbelwerke GmbH on opening the new studio. As home to no fewer than 35 million inhabitants, the Tokyo metropolitan region was an ideal marketplace for the premium kitchens from Poggenpohl, Duffner said.

The opening gala ceremony was attended by over 300 guests, including the two former Miss Universes Japan Rei Hamada and Kiko Matsuyama, entertainer Greg Irvin who enjoys immense popularity in Japan, as well as celebrity chef Jérôme Lacressonière from Tokyo’s Beige Alain Ducasse Restaurant who demonstrated his cooking skills in the show kitchen by preparing numerous delicacies. Heading the guest list were German Ambassador Dr. Volker Stanzel and his wife.

The new Poggenpohl studio is situated near Tokyo’s government district and upmarket Roppongi Hills shopping complex. It has a display area of 260 square metres offering space for five show kitchens. The jewel in the crown at the Tokyo showroom is a Porsche Design kitchen. The studio is managed by Toji Kawashima and his two assistants Saya Kurihara and Kaori Tsukamoto. World-wide, Poggenpohl currently operates 37 studios of its own, 13 of these being in the USA, nine in Germany and eight in the United Kingdom.

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