The architectural intent was to dissect the simple ‘shoe box’ and manipulate the architectonic character of the box in the most economical way. (The project had a very stringent budget limit and delivery schedule)
The name WEDGE comes from the character of the spaces within the dissected box, which largely are trapezoidal. The space has been organized as centripetal, pinwheel form as the central gathering space holds the different wedges around it’s periphery with its undulating volumes and roofline.
The peripheral wall sets the tone for the exploration of exhibits with its unique cut-outs, which reveal and mask the displays simultaneously to lure the public in.
These two dimensional cut-outs on the skin, transform the project from a simple container of products to an architectural ensemble of multiple meanings and unparallel perceptual values.
WEDGE is painted white, including the exhibit floor to heighten the perception of encounter with the products.
The central gathering space has a series of light ‘vectors’ (1200 mm long T8 lamps), which form an enclosing canopy and fuse the space to complete the Box.