The cars are displayed on revolving circular platforms under a faceted mirror-ceiling that fragments and multiplies their lines and details. Besides enhancing the presence of the display models, the effect accentuates the vertical reality of space and creates an exhilarating sense of lightness.
Around this scenography, the skin is all in faceted glass and plays on the distinctive shape of the Citroën logo; the chevron. At street level on the Champs-Elysées, the façade begins as a simple flat curtain wall. The double chevron soon appears proliferating as it rises in free and inventive array right up to the summit. The glass front unfolds a gigantic origami, coloured by diaphanous white and red film that lets subdued clear light into the interior.