The concept follows the key terms 'extension' and 'dynamisation'. The west wing of the headquarters was gutted and developed into an exhibition area; the 'Museum Bowl' was architecturally connected to it and staged as an epilogue with the 'Visual Symphony', a 360-degree display.The basic theme of the Bowl, 'continuation of the street in enclosed space' (Karl Schwanzer), is conceived as a principle of a dynamic architecture and finds its continuation in an urban spatial experience. A ramp system symbolises mobility. It takes on a key function as a formed and formingelement.
On an asphalted street, the visitor is immersed into an urban ambience with houses, squares and bridges. Each one of the seven thematic houses can be entered on different floors. There are common design elements, which consequently appear on all floors and express a vertical and thematic arrangement. Thus, every house speaks an individual language, generated from the subject.The colour emanates from the exhibits, which unfold their aura in the centre of the White Cubes (BMW CI-colour: white). Different types of media support the conveyance of the contents.
Outwardly, the white exhibition houses present themselves as homogeneous, luminous bodies with beaming bright glass facades. A 'mediatecture', employing monochrome white LED’s that aremounted behind satin finish windowpanes, has been realised. The architecture is dematerialised andgiven a new dynamic appearance. Space and exhibits seem starting to move.
The high-quality materials employed, like steel and glass, are sustainable. The lighting system withLEDs and metal halide lamps is highly efficient and was chosen with regards to energy-savingconcerns.
Dynamism became a principle of design at the BMW Museum. Like the BMW brand, whichrepresents innovative technology and trend-setting design, the museum strikes a new path byintertwining architecture, exhibition design and communicative media.