Taking cues from the Timberland logo and the dynamic tree-like roof supports which form the architecture of the centre, we created a lattice of reclaimed timber branches that wrap the store in the brand’s symbolic logo. The façade creates such a strong brand statement that the fret cut steel signage merely acts as endorsement that this is Timberland.
“This store provides a perfect example of what we stand for as a brand. It reflects our heritage in craftsmanship; our relationship to the outdoors; as well as our environmental values in action. The store front and ‘Market Place’ interior design represents Timberland’s iconic landmarkin the retail world,”said a representative from Timberland.