Wolf D. Prix, co-founder and design principal of Coop Himmelb(l)au described the project: "The concept behind the design envisions a hybrid building representing a mixture of urban elements. Not an exhibition hall, not an information and communication centre, not a museum, but instead all of these things, along a passage organized under one roof and horizontally and vertically layered. A conjoining of urban marketplace and stage for presentations”.
The WAF judges chose it as the winner amongst 12 shortlisted entries in the Produciton category and defined the scheme as “deeply indebted to Le Corbusier´s enquiring mind and dedication to experimental culture” adding that “Wolf D. Prix pursues new meanings and forms in architecture.”
Incidentally BMW Welt represents the zenith of Wolf D. Prix’s fascination with turning clouds into architecture, as his words testify: "From the very start we’ve wanted to build cloud architectures and cities that change like banks of clouds.”
The centre was also one of the 10 RIBA European Awards winners in 2008.