Telford Homes’ brief was for the architects to transform a derelict and decaying Brownfield site and deliver a landmark building, to act as a key driver for long-term revitalisation of the area. Stock Woolstencroft suggested a scheme clad with a brightly coloured façade to cement its prominent status. Inspiration for the elevations came from studying the work of artist Donald Judd, particularly his use of bold, regular forms, strong colours and industrial materials to create art that emphasised purity of colour, form, space and materials.
Icona comprises 249 units of which 87 are affordable housing for East Homes. The affordable homes all use the same materials and style as the open market homes making it a tenure blind development. There are three buildings that make up the development, an 18-storey tower and two other buildings at seven and four storeys. Underground parking (with 70 spaces) is provided, as is over 920sq m of commercial space, which includes a residents’ gym.
Stock Woolstencroft partner, Derek Jay said: “It is unusual for a residential scheme to have pre-fabrication to this extent on the external façade, demonstrating how Icona pushes technical boundaries as well as architectural ones. The outcome is a high quality, benchmark development that local people and London can be proud of.” Icona has already collected a Silver Seal of Excellence at the NHBC Pride in the Job awards.