This is a highly visible, flagship project for London, located at 150 High Street, Stratford, at the approach to the Olympic Games and opposite the Olympic coach station. It will effectively ‘announce’ the entrance to the event. A key design feature is a fine curvilinear building (one of the tallest residential buildings in London), which will soar into the skyline and be visible from areas as wide as Stratford and West Ham Stations, acting as a marker for the location of the Games. Situated on 1.3 hectares, the project will include 1017sqm of flexible commercial space, a 6256sqm 153-bed four-star hotel, 27 workspace units (10 of which will be subsidised) and 655 studio, one, two, three and four-bed residential units with provision for 35% affordable housing. There is also associated car and cycle parking, landscaped amenity and children’s play space and a riverside walkway.The revitalisation benefits of 150 High Street, Stratford are clear: housing shortages will be addressed and environmental issues faced head-on. The mixed uses and range of housing tenures, from larger family-oriented dwellings, units suitable for smaller households and commercial units will attract a range of people to the area, helping to form the hub of a strong, sustainable community.This is the latest in a long-line of consents in the Olympic area for Stock Woolstencroft, all achieved through close collaboration with private developers and registered social landlords. The practice is currently working on some ten schemes at varying stages of construction in the vicinity, totalling over 2,300 units and with a construction value of over £300 million. This project sits on a crossroads opposite two other Stock Woolstencroft developments and Icona, the first new building overlooking the Olympic Park, will handover later this month.As well as being architecturally adventurous, the development has been carefully devised in accordance with the principles of sustainable design and construction. Through the use of a combined heat and power plant and biomass fuel, major targets for the use of renewable energy will be met and the policy target for the reduction of carbon dioxide emissions exceeded.