A fashion statement

Monday 22 Oct 2007

HHF architects fashionable design of "Labels 2" in Berlin, Germany

The fashion center LABELS 2 BERLIN is a concentration of showrooms and event halls of international fashion brands in one building, beautifully located on the river Spree in the Osthafen right next to MTV Europe and Universal Music. HHF architects won the international competitonin September 2007. The construction process starts immediately and the opening is already planned for early 2009.The design of the fashion center "Labels 2" is based on the use of two different cut sine curves, for both the supporting structure as in a modified form with sine waves also for the design of the facade. With that the structure and rhythm is the formative motive for the perception of the whole building. The specific design creates distinctive spaces for the future tenants even if they cannot afford time and effort to do more interior design. The strategy for the design is based on the neighbouring historical warehouse. Also in this building the interior appearance is strongly characterized by the arched windows used in the facade. Besides the different showrooms there will be a big event hall for fashion shows, a Restaurant and Lounge on the roof. Whenever there's another use than the typical showroom the structure reacts to the different needs and with that the expression locally changes. In the event hall a high, wide arch is spanning and the structure between the Restaurant and the River Spreeget's minimized. This gesture intensifies the relation between the interior and the exterior and opens up the hall to the public Promenade.

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