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The Collective Stratford, London, United Kingdom

Monday 03 Jul 2017

Co-living takes off in London

The Collective Stratford by PLP Architecture in London, United Kingdom
PLP Architecture 
The Collective Stratford by PLP Architecture in London, United Kingdom The Collective Stratford by PLP Architecture in London, United Kingdom
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As the global co-living movement gathers momentum a new 19 floor development is announced in Stratford, London 

Pioneering co-living property start-up The Collective has announced that the London Legacy Development Corporation has granted planning permission for its next major co-living scheme in London.

Designed by PLP Architecture, the 250-room, 19-storey development in Stratford will open in late 2018/early 2019 and marks the latest addition to a growing portfolio that includes The Collective Old Oak, the world’s largest co-living scheme and now fully let, which launched to the public in May last year.  A third major site has been acquired in Canary Wharf.

Further positioning London at the forefront of the global co-living movement, The Collective Stratford will comprise co-living apartments and access to a range of amenity spaces including: communal kitchens, a gym, sauna, library, cinema room, outdoor hot tub, roof terraces, external gallery space and a ‘Hackney Wick-inspired’ ground floor terrace and food market overlooking the Channelsea River, which The Collective has committed to clean up, landscape and maintain. The community-driven residential concept will also house a co-working space.

Pricing will be announced in due course but a single payment will include rent, all utility bills, council tax, wi-fi, concierge services, 24/7 security, bi-weekly room cleans and linen changes.

The Collective Stratford is at the heart of an ambitious £9bn government-backed regeneration of the area, generating thousands of jobs and new homes. Stratford is set to be transformed into a new cultural district, with new sites for the V&A, Sadler’s Wells and a campus for the London College of Fashion launching in the near future.  In addition, the area has world-class transport connectivity – the development is a four-minute walk to Stratford Station and Crossrail will be arriving from 2019.

Commenting on the project Reza Merchant, CEO of The Collective, said: “We’re excited to expand our pioneering large-scale co-living concept to a second London location. London is at the forefront of the global co-living revolution, a true market-leader, with significant demand for this new way of living.  Co-living offers community-centric experiences and access to an enviable range of spaces and curated events you simply wouldn’t get in a standard flatshare. Our first site at Old Oak is now fully let, with a waiting list, and Stratford marks the perfect second location for us.”

Andrei Martin, partner at PLP Architecture went on to say: “The Collective Stratford is a building that speculates on the future of housing and urbanism – an ecosystem of working, playing, creating and living.  The identity of the project is not conferred through a flamboyant shape or through an overwrought facade, but rather by its collective event spaces, which form the lifeblood of the building. The project, therefore, has a simple, calm and dignified facade and a streamlined, slender silhouette.  Against this calm composition, the rooftop amenity spaces stand out as an extraordinary counterpoint; an expressive beacon in the sky.”

The WAN Awards Residential category is open to enter until the extended deadline: 6th July.

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Nick Myall

News editor

Key Facts

Status Planned
Value (m€)
PLP Architecture

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