The architects behind this South Korean project took inspiration from a classic children’s novel
The March Hare in Alice in Wonderland is a multifaceted character who guides the tale, inviting Alice on a curious induction into a world of adventure. Through the stimulation of Alice’s imagination, the March Hare subverts the landscapes of daily life, and the new world begins to deviate from everything Alice holds as familiar. The building ‘Cheongdam March Rabbit’, designed by L’EAU design co, takes its inspiration from the March Hare.
Located in the busy alley of Cheongdam-dong in Seoul, South Korea, this building not only needs to respond with sensitivity to its surrounding environment but it also has to establish itself as an unfamiliar structure in order to reinvigorate the street itself. In addition, the building, as a neighbourhood living facility, has to cope with the potential changes to its internal program, such as offices, retail shops, cafes, and as a residential quarter. For that purpose, a reduction of the common area, including the elevator, the staircase, and a public bathroom has been proposed and the maximization of the rental area will enable sufficient operation of all the building’s required functions.
Although the building seems to by vertically stacked floor-by-floor, its overall volume appears to be the combination of fragmented space. A spare space at the rear of the building has been planned to be used as a new core when more than two floors are rented together.
This small building will play a complex role, much like the March Hare, in order to invent new narratives for the city centre, rather than existing under one finished and fixed function.
[From the architects]