A five year plan to reimagine a 90s office park in London as a post-Shoreditch creative workplace has been unveiled
Specialist UK office development and investment company Trilogy Property and investor LaSalle Investment Management have announced the appointment of a team of consultants set to transform the 600,000 sq ft post-modern office campus East India Dock into a new hub for the burgeoning innovation, co-working, cultural and tech sectors.
The creative team, comprising architects Studio RHE, branding and graphic designer Tom Hingston and brand and marketing strategists Simon Turnbull and Andrew Hale, has been appointed to develop a masterplan and brand which reimagines East India Dock as an office and lifestyle offer appealing to start-up and growing companies at a low cost compared to other central office locations.
East India Dock is expected to take advantage of the eastward migration of the creative and digital sectors and cultural institutions, such as the English National Ballet's move to London City Island and Olympicopolis in Stratford. The brief specifies that the development should appeal to a mix of next-generation talent alongside top creative and cultural occupiers.
Speaking on the appointment, Richard Hywel Evans of Studio RHE said:
“What we are creating promises to become a unique destination as a new urban campus for London. Connected to a multitude of new developments in the 'new east' and with Stratford only one stop away, East India Dock will offer a vibrant work environment with animated landscapes. A new commercial ‘street’ will offer a variety of bars, cafes and galleries which all play a role as part of the modern work space."
Alongside the masterplan, a full brand realignment is expected to focus on the development’s location as a hub for the eastward shift and a champion for the new post-Shoreditch workplace.
Tom Hingston of Hingston Studio, whose clients have included Dior, Alexander McQueen, David Bowie and the Rolling Stones, said:
“The brand we’re developing will be a confident signal that a bold new place is about to emerge in East London. The brand will not only launch the project but form a major part of its ongoing development and use.”
Andrew Meyrick, Regional Director, LaSalle Investment Management which is funding the project said:
“We are excited to make this next step in the transformation of East India Dock. We are confident that, together with Trilogy and our creative team, we will deliver fresh accommodation that addresses the needs of a vibrant and growing segment of London’s business community in a connected and cost-competitive environment.”
Trilogy Property is a specialist in repositioning major property assets, bringing experience on highly successful developments in London, rejuvenating unloved buildings to deliver contemporary business and lifestyle destinations for the creative and digital sector.
On the appointment, which reunites the team behind the award-winning Alphabeta Building in Shoreditch, Robert Wolstenholme, Managing Director of Trilogy Property, said: “London’s creative work scene is changing fast and it’s our ambition that East India Dock, with its great transport links and emerging cultural scene, is at the heart of the next phase. We’re delighted to reunite the team which had such success rethinking the workplace offer at Alphabeta in Shoreditch, and we are committed to delivering the unique offer our tenants expect.”
Work is currently underway to create a circa 10,000 sq ft co-working space in the 250,000 sq ft Anchorage House on the East India Docks site, and a planning application for the masterplan is expected to be submitted to the London Borough of Tower Hamlets later this year.