BuckleyGrayYeoman completes its transformation of 10 Bloomsbury Way in London from austere to appealing
BuckleyGrayYeoman has now completed the 250,000 sq ft refurbishment of 10 Bloomsbury Way, a 1940s building in London’s Bloomsbury, replacing the building’s austere and dated façade. The project is a major mixed-use development on a triangular site at the meeting of Bloomsbury Way and New Oxford Street for client, London & Regional Properties. The building offers high quality office space and introduces new retail shops and restaurants in a prime, central location.
BuckleyGrayYeoman’s scheme substantially revamps the original neo-classical structure by replacing the façade at the ground and first floor with a more transparent one that redefines the building’s relationship with the street and plays to the enormous and exciting changes that the Crossrail station at Tottenham Court Road will bring to the area.
10 Bloomsbury Way also extends vertically, incorporating a new top floor with generous roof terraces and breath taking views over London’s skyline. Overall, the refurbishment has slightly increased the available floor space by 185 sq m to 21, 940 sq m (GIA).
10 Bloomsbury Way was built in 1947 as part of the post-war reconstruction of the area and was occupied by the Ministry of Defence (MoD) until recently. The building sits within the Bloomsbury Conservation Area and is surrounded by prominent buildings, most notably Hawksmoor’s last London church, Grade I listed St George of Bloomsbury. Its MoD history gave the existing building a defensive appearance and a closed feel.
The building’s new stone frontage has large glazed openings that entirely wrap around the ground and first floor, maximising views in, out and through the building. The use of stone evokes a pronounced solidity that is emphasized where the stonework meets the ground level by a skirting detail made up of slightly darker, less porous and more durable stone.
The building’s primary entrance has been re-orientated from its current position on Bloomsbury Way to the building’s apex on the corner of Bloomsbury Way and New Oxford Street. The new canopied entrance is enhanced by a three-storey metal and glass bay window that gives the corner a distinctive character while maintaining the elegant proportions of the original structure.