Young Projects wins 2014 Times Square Valentine Heart Design Competition in NY
Each year, architecture and design firms are invited to reimagine the classic heart-shaped symbol of Valentine’s Day and suggest a novel public art installation for Times Square, New York. Past winners have included Situ Studio, Bjarke Ingels Group and Moorhead & Moorhead, with this year’s successful submission devised by Brooklyn-based firm Young Projects.
The concept will be brought to life from early February 2014 for approximately one month and actively encourages passers-by to interact with one another in an attempt to find love or engage in harmless fun. Young Projects have created a large installation in the shape of heart from a plethora of interwoven periscopes.
Each individual places themselves at the position that fits with their specific zodiac sign and peers through the periscope in front of them. Their scope will line up with the four ‘most ideal astrological mates’ in an attempt to make some new love connections in the heart of New York.
Bryan Young, Principal of Young Projects, explains: “I can tell you from personal experience, there is such a thing as love at first sight! In an era of digital communication, our design takes a decidedly analog approach to viscerally connect strangers and reaffirm compatibility between old partners.
"We are extremely honored to have been chosen by the jury for the 2014 Valentine Heart Design and are excited to realize the piece in collaboration with Brooklyn-based fabricator Kammetal.”
The initiative is headed by the Val Alen Institute and the Times Square Alliance, whose President, Tim Tompkins, said: “Fifteen years ago, [the Van Alen Institute] ran the international juried competition that found us the now iconic design of the Red Steps of Duffy Square. This year, they found Young Projects’ ‘Match-Maker’ installation, which will entice visitors to find love in the Crossroads of the World.”