Competition winning proposal reinvents under-utilised office space with Pop-Up Hotel
A design competition for ‘the next big hotel concept’ has been won by Danish practice PinkCloud. The young firm’s design addresses the vast number of vacant buildings in some of the world’s top cities and suggests a Pop-Up Hotel concept to provide temporary residential units for visitors in these under-utilised properties. The team took home the $10,000 first prize in the Radical Innovation in Hospitality competition at the HD Expo in Las Vegas. Their proposal focuses on New York and reads thus:
“Manhattan’s Midtown is in a real estate crisis. Office vacancies are high, rents have been plummeting, and tenants are moving to New Jersey. A combination of outdated building stock, the economic recession, and a lack of amenities in the neighbourhood have transformed Midtown from a vibrant business hub into an area of post-recession decline. Class A office vacancies have been stagnant at around 22% for the past five years. This translates to about 17 million sq ft of empty space in Midtown.
“The design of the Pop-Up Hotel focuses on the transformation of empty Class A office spaces into hospitality spaces. The setup is simple. We intend to partner with various owner/leasing agencies around Midtown to identify buildings in need of revitalisation. A uniquely urban experience, the Pop-Up hotel will feature a variety of amenities and rooms catering to a wide diversity of clientele. All the parts needed to outfit a hotel for a week is trucked onto site and set up. Reservations are taken and parties are held. The office building receives much needed publicity, the hotel is taken down after four weeks and the kit of parts moves on to the next office building to occupy. Revenue is generated and shared amongst the hotel operators and building ownership.
“The Pop-up Hotel offers a completely customisable alternative to the traditional hotel experience. At its core, it is designed to be a means of urban revitalisation, an economic catalyst, as well as an active community partner. The focus of the Pop-Up Hotel is to optimise the user experience. In a culture where the smart phone is ubiquitous, extending the powerful tools of user interface and customisation to the built environment has the potential to create a vibrant, continually self-refreshing social condition that was never-before possible. We strongly believe the Pop-Up Hotel to be a transformative experience for both the building and more importantly, the hotel guests.”
The competition was founded by the John Hardy Group and Hospitality Design Magazine and sponsored by Global Allies.