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2012 Industry Outlook

Monday 05 Sep 2011

2012 Industry Outlook by HOK
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HOK - Rob Firth, Director of Building Practice 

Like the rest of the industry, we found that the end of 2010 and start of 2011 continued to be challenging. However, a number of high profile overseas project wins and our continuing work on major UK projects have placed HOK London in a very good position and we’re confident of increasing success throughout 2011 and into 2012.

In the coming year we aim to reinforce our presence in the London, UK and European markets, while continuing to develop our links in the Middle East, India and Africa, where we have experienced growth during the recession in the UK . We anticipate strong economic growth in at least six of our key sectors, including aviation and transportation, education, health and conservation and heritage, and our BIM leadership is helping us enormously.

Recent tough economic times have resulted in many clients needing greater reassurance about the return on their investment. BIM allows us to provide unprecedented insight into how a building will work in reality before construction has even started and enables us to test the efficiencies of our designs quickly and easily. As a world leader in utilising BIM, HOK is already seeing the tangible benefits that it brings to our clients in terms of long term cost effectiveness and efficiencies.

Our master architect role at Gatwick including full building information modelling of the site, and existing and new buildings is one of our new projects which we are particularly proud of. In the last few months, we have made some big strategic changes to our aviation and transportation teams to help build on our strong track record and expertise in this sector and enable HOK to continue to capitalise on its continued growth, particularly across the Gulf, where countries such as Qatar, Saudi Arabia and the UAE are creating public transport systems from scratch.


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