A fashion hotel in the heart of Orchard Road
Grand Park Orchard is more than a hotel; it is a comfortable haven, a resort and a lifestyle centre - all rolled into one. It is located at the crossing between Orchard Road and Bideford Road, boasting all the amenities you would expect of a world class shopping district. The hotel's prominent location on Singapore's famous Orchard Road emphasises its iconic nature and commands the attention of all those who pass by. Undergoing a retrofit exercise, Grand Park Orchard's design concept was to create a series of new façades whilst retaining the building's strong geometric form. The new design dressed the building in a variety of different media, from static cladding, to an animated LED Matrix and even an extensive media screen. These diverse uses of technology allow the building to metamorphosize, thus embodying the transformative nature of fashion and travel.
For the static cladding, a distinctive V-shaped Herringbone pattern was selected due to its use in creating sophisticated and timeless fabrics for fashion. The incorporation of the herringbone pattern into the glass façade extends this metaphor into the structural fabric of the building. Incorporating LED light technology into the patterned glass panels of various translucency, allows emphasis on the herringbone pattern at night. The lightings can be further programmed to create different responses to various festive atmospheres. The illumination heightens the urban hotel room experience while enhancing the spatial quality within the building and along Orchard Road.
The exclusive flagship stores which run parallel to Orchard Road re-conceptualize the footpath as a fashion runway. While each store has its unique characteristics, they are carefully framed and defined by marble-clad pillars to create classic "picture-frame" display zones. The unique plaza design is minimalist with wave-like sculptures floating on reflective sheet of water, presenting the plaza with an alluring fashion backdrop. The combination of fashion, travel and architecture that is evident in the design of the Grand Park Orchard allows the retail spaces to knit seamlessly with the hotel creating an exciting new hybrid typology on Orchard Road.