London 2012 Olympic Park to be rebranded post-games by the permission of Her Majesty
Rt Hon Jeremy Hunt MP, Secretary of State for Culture, Olympics, Media and Sport has announced that when the Olympic Park is reopened in 2013 following the international Games, it will bear the name the Queen Elizabeth Olympic Park. Building on the Royal Family's long association with, and support for, the Olympic and Paralympic Movement, the Queen Elizabeth Olympic Park will stand in legacy as a new public facility for sport, culture, jobs and residence.
In consideration of this announcement, Rt Hon Hunt MP commented: "It is a great honour that Her Majesty The Queen has given her consent to name the Park the Queen Elizabeth Olympic Park after the Games. Her Majesty has been supportive of London 2012 for the start and with the event taking place in her Diamond Jubilee year, it is fitting that the Park bears her name."
Boris Johnson, Mayor of London, echoed this sentiment with the words: "I cannot think of a more fitting tribute than celebrating this significant anniversary and this historic moment for London by naming the site after Her Majesty. This will be the first time that an Olympic Park site or a Games will have both an Olympic and a royal long-term association, and brings with it fantastic benefits for local people, for East London and for the capital as a whole."