logon revamp ornate steel factory in China to create unique artistic venue
This 13,075 sq m former steel factory site in the heart of Jing’An district is comprised of 17 buildings built over the span of 50 years. These 17 include the dominant 120m long factory hall with its ornate wooden roof and beam structure, colonial-type villas dating back to the 1920-30s in the north and several office buildings built later in the 1960-70s towards the south. Each building of the site was designed in various shapes and styles according to the period in time in which they were built.
From its offices in Shanghai, logon was the selected winner of the international competition to renovate the factory park, renamed ‘800 Show’ - a clever combination of the street number on Changde Road, which happens to be a lucky Chinese number and the Chinese character “秀” (xiu) in honour of the shows and performances the building will host. Whereas traditionally, local creative parks serve one function, namely for creative industry office space, logon put forward a proposal to combine inter-related usages centred on the creative industry.
Market research revealed that a leisure cluster could compliment the event hall, and the event hall could compliment the office space, giving it a multifunction use with positive socio-economic impact on this megacity, maximising usage of the space throughout the day and night, weekdays and weekends. Despite specific purpose attributed to these 3 zones, each building was renovated with unique design highlighting the individuality of original construction.
In light of the dynamic growth and fast pace of Shanghai's Jing' An district, the need for an emblematic building was identified: a 'place with face' and a place for leisure and rest, a 'place with pause'. Based on this, the 800 Show main building was boldly dragged out to the street, remodelled with a majestic glass façade - clearly representative of the site. As for a ‘place with pause’, the 800 Show combines culture, leisure and business activities integrating an intentional space for rest. This explains the partially shaded garden roof-tops, courtyards and open plazas.
The north facing villas will serve as public places for exhibitions, galleries or dining venues. Finally, the complex at the south will become a home to various creative industry offices, proudly boasting high beams, raw materials and other stimulating remnants of the previous factory structure.