YOTEL Times Square marks move from international airports to city centres
YOTEL, a new hotel concept, will be opening for business in New York’s Times Square with a 669 cabin property. Designed by the Rockwell Group in collaboration with Softroom, it will be the largest hotel opening in New York in 2011. The hotel will form part of Related Company’s 1.2 million sq ft, 60 storey complex which will include residential units and the Frank Gehry Signature Theatre.
Inspired by first class airline cabins, founder of YO! Simon Woodroffe and YOTEL CEO Gerard Greene conceived the cabins to provide first class hotel experience at affordable prices. The flagship property will offer customers 170 sq ft rooms with luxury bedding, monsoon rain showers, mood lighting and YOTEL’s ‘techno wall’ with flat-screen TV, and complimentary WiFi.
Simon Woodroffe, Founder of all things YO! said: “YOTEL will bring a unique mix of fun, excitement and luxury to New York and all at an affordable price. YOTEL has a fantastic energy about it which New York’s 44 million visitors a year will love.”
Joe Sita, President of IFA Hotel Investment said: “We’re very excited with the opening of YOTEL New York as this is our fourth property to open. YOTEL is different from other investments we have in the hotel sector and we truly believe it represents the future. It is a brand that is going to grow exponentially in the next few years.”