WAN Awards 2015


Previous Next

The Frame Hotel / Villamoda Galleries, Dubai, United Arab Emirates

Wednesday 21 Oct 2009

Treehouse hotel

The Frame Hotel / Villamoda Galleries by Group IAD in Dubai, United Arab Emirates
copyright: IAD 
The Frame Hotel / Villamoda Galleries by Group IAD in Dubai, United Arab Emirates The Frame Hotel / Villamoda Galleries by Group IAD in Dubai, United Arab Emirates The Frame Hotel / Villamoda Galleries by Group IAD in Dubai, United Arab Emirates The Frame Hotel / Villamoda Galleries by Group IAD in Dubai, United Arab Emirates
Your comments on this project

No. of Comments: 0

Add comments | More comments

Be the first to comment
Award Entry

High-rise living among in and amongst the trees 

The first step for this project consisted of defining a visual and constructive frame for the building. This frame would determine not only the exterior facade of the hotel but the physical limits of built-up areas. The response to such a simple formal approach was to create a complex dialogue between each separate architectural or landscaping element.

An urban and vertical garden has been the response to the massive hotel building, as an inverse piece, a friendly opposite that complements and allows the dark prism of the hotel to breathe. The force of the metaphorically plant-like structure cut-out from the constructive frame it supports is what provides meaning for the vertical garden. To walk among these structural elements covered in vegetation is like living among and within the trees.

The skin respects the plant-like structure and plays with it. It is cut along the branches of the structure and passes before and behind it, a movement generated by the programmatic organisation. In this manner, the structure disappears, allowing the fenestration patterns of the curtain wall to be seen in the tourist section of the hotel, only to reappear and reaffirm itself as structure in the area corresponding to the immense executive hotel atrium. The skin, a prism that becomes almost transparent in the exclusive hotel zone is where the one begins to see the peaks of ‘iceberg’ formations, exclusive penthouse duplexes among a luxurious white and naturally green universe. These same icebergs appear, as if in a déjà-vu but this time from underneath, suspended from the commercial floor of the main lobby.

The passion for cinematographic arts, film sequences, fragmentation, and repetitiveness have led the project towards a clear rationality, in this case manifest by perpendicular planes of solar protected dark glass that travel the whole height of the facade, creating this desired dynamic parallaxical vision.

Returning to the essence, the garden, these perpendicular planes are used as protection, adapted to become supports for dense climbing plants as well as architectural barriers that determine pathways among the vertical gardens. To pass from one tree-platform to another, restaurants, showrooms, a cigar lounge, all connected by mechanical pathways and vertigo-inspiring escalators.

Key Facts

Status Completed
Value 0(m€)
Were you involved in this scheme?
Group IAD

More projects by this architect

University Campus Denis Sassou Nguesso

Pan African Games Masterplan

Office, Hotel and Sky Garden Superskyscraper

Madrid Design Centre

Seville City Gates Stadium

More Projects

Latest Jobs in Dubai

Senior Designer - Principal - Dubai/USA

Regional Director of Architecture

Commercial/Workplace Interior Design Manager

Director of Architecture

Regional Design Lead

Project Manager – Healthcare

Design Director

Senior A to Z Architect - Top Design Talent

Mid & Senior Architect (REVIT)

Project Manager (Architecture)

Senior Architect – Design Review

Senior Interior Designer

BIM Manager

Associate Interior Designer

Lead Designer/Studio Head

Design Manager

Senior Architectural Technician – Hospitality

Architect – Hospitality

Senior Project Architect –Hospitality, Dubai, UAE

Interior Design: FF&E Specialist

Retail interior designer: Design Manager

Associate / Senior Associate: Interior Design

Conceptual Design Architect

Creative Director

Architectural Design Manager – Hospitality Project

Head of Urban Design

Associate Director/Director

Landscape Architect

Concept Design Architect

Design Director

Senior Architect, Dubai, UAE

Technical Manager – Architectural Practice

Senior Site Architect

Qualified Design Architects - Mid - Principal - Dubai

Senior Architect - Dubai

New Awards - Interior Practice

Click here to view the NEWS IN PICTURES tablet site