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Product of the week

Monday 12 Oct 2009

World's most beautiful object...officially

Product of the week by Focus Creations
Product of the week by Focus Creations Product of the week by Focus Creations Product of the week by Focus Creations
Your comments on this project

No. of Comments: 9

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14/11/10 Alice, Buffalo
It's not even beautiful, it looks disturbing. it splits the space from the ceiling to the floor open with a plain black pipe that terminates in what looks like the gaping mouth of a cartoon monster. It has no elegance in the way it occupies that space, either -- it does not look like it is elegantly hanging, but like it was installed. gross.
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15/10/09 James, Sydney
You clearly missed the point of it Bob. It's unique in it's design and execution. They has taken something that has been the same for centuries and given new life to it through design. The desire of many is to put new spins on old designs in a functional, practical way and this does it perfectly.
15/10/09 Eva, Chicago
It would have been prettier if the flue wasn't so straight.
13/10/09 Jennifer, Veerle-Laakdal Belgium
Clearly people had not seen the FIRE ORB or any of a thousand other variations

13/10/09 Lorraine, NYC
and how could anything compete with OPEN FLAMES for beauty?
I'd like a do-over.
13/10/09 Adrian, SJ
Dibs on a photoshop of the fireplace going nom nom nom
13/10/09 Marion, KC
Interesting to note, if one actually reads the article, that it was developed in 1968.
12/10/09 Bob, Seattle
Nothing special about this fireplace, it's just a new spin on an old design. GET OVER IT!
12/10/09 Chris, no
How much clearance around the object, such as walls and other things does this firewall require?

Gyrofocus, voted ‘World’s most beautiful object’ 2008–2009 in Pulchra competition 

The Gyrofocus, designed by the award-winning contemporary fireplace maker Focus, has been named as the World's Most Beautiful Object for the 2008-2009 Pulchra design competition. The suspended fireplace achieved the highest number of votes in the inaugural year of the ten-year design competition. Over a year, 74,425 participants voted by Internet for the 10 most beautiful objects among 100 selected by a jury of experts in design and architecture, including Alessandro Mendini, Italo Lupi and Matteo Vercelloni. The fireplace created by Dominique Imbert in 1968 came out as the voters’ top choice, over objects ranging from a television designed by Philips, a Sony Ericsson mobile phone, creations by Philippe Starck, and a Leo Cut diamond; their key point in common being the beauty of their design.

The black fireplace is made of 4mm-thick steel, has a diameter of 1.25m and a weight of 97kg. It rotates 360° so it can be easily directed to face different parts of the room. The length of the flue and other adaptations are produced to requirements.

Pulchra is the first ‘beauty contest’ exclusively reserved for objects. Launched in Italy in 2007 by Sandro Silvi, an internationally renowned architect passionate about beauty (pulchra in Latin means ‘the most beautiful’), the aim of the competition is to present to the public, each year for the next 10 years, 100 objects carefully selected for their beauty by a committee of experts. This latest honour grants posterity to the Gyrofocus, assuring its place in history thanks to the voice of the general public, who resoundingly affirmed the aesthetic principle of its creator Dominique Imbert: beauty in simplicity.

Focus Creations
Reinventing Cities

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