HHF architects design for high fashion in the German capital
Currently under construction, the fashion center, Labels II Berlin, is a concentration of showrooms for international fashion brands in one building, including public spaces
such as an event hall, a restaurant and a lounge at the top floor. Located on the river Spree in the Osthafen right next to MTV Europe and Universal Music, the center is set to build upon an already burgeoning cultural and retail district
HHF architects won the international competition among selected
architects in September 2007. Their design strategy is based on the adjacent historical warehouse building of Labels. The interior spaces of this historical building are strongly characterized by the repetition of arched windows used in the facade and this motif became one of the starting points for the design of the project. Designed for high fashion on the exterior, labels will be able to design their own space within. The terrace on the fourth floor allows a spectacular view on the water and will be used for receptions and parties.
The use of two different cut sine curves generates a specific look for both the supporting structure, and in a modified form with sine waves, for the facade. With that, the structure and rhythm is the formative motif for the perception of the completely new building, linking it to the existing neighbourhood.
Connected by a heat exchanging device, the whole coloured concrete structure of
the building is permeated with water tubes and used as a radiator for
heating as well as for cooling. The energy consumption for heating and
cooling of Labels 2 Berlin is reduced by 40% with this combined technique
of mass activation and use of the Spree river water.
Opening is planned for early 2010.