Fifty years after the opening of Vällingby, Sweden’s world famous New Town, works begin on Kfem
1954 saw a new town emerge in Sweden. Over 50 years later Vällingby was in need of new blood, and its answer would be found in a new department store.
Red as a lacquer box, the construction stands as a precious object by the new entrance of the centre. With layers on layers, a sense of depth is transmitted in the façade.
The building is an image of the content. No random additions were to disturb the tailored design. Shiny white letters in the red sky is the only exposure of the companies inside. The house is dedicated to branded fashion and just as all these brands are brought together under the huge canopy, they are brought together in one common space inside. The only detached department is the black box in the east end. As the complex continues the urban pattern from the 1950’s, a pedestrian street cuts through the site and divides one solo retailer from the large department store. The little black bag as a contrast to the grand evening dress.
If the exterior is dressed in a red gown and white lace, the interior shows the fancy underwear. The semitransparent theme continues. A pendant ceiling transmits a diffuse light, and the white pattern on the balustrades evaporate.