Ex car plant site regenerated as new quarter
A site formerly housing the Ford/Automatica factory in Bucharest will be transformed under new plans by London based Squire and Partners into a new quarter. The Scheme will feature public open spaces including the restoration of the ice skating rink, international brand shopping, restaurants/cafes, a 300-room 5* hotel and iconic HQ office buildings for blue chip companies are to be provided, as well as a series of high end residential parkside towers.
The Ford Factory is viewed as symbol of strength, durability and ambition for international commerce and relations. Squire and Partners’ concept builds upon this symbolism and informs the key physical elements of the buildings. The external shell of the factory holds and formalises a framework for the new life of the site.
Desire lines flow freely through existing footprints breaking up the historical mass and defining new plots, creating pedestrian, vehicular and visual permeability through the side and connecting Floreasca Avenue with the park.
Residential plots take their lead from the primary and secondary grids of the historical building. The buildings work together to create a single composition rising from within the shell of the factory. The white crystalline towers rise high in contrast to the heavy robust brick base of the factory.