The main element of the COOP HIMMELB(L)AU design
proposal is a large, permeable hall with a
sculptural roof and a double cone which emerges in
relation to the existing headquarters complex.
The hall is a marketplace for differentiated and
changing uses and an unmistakable sign for the BMW
Group. The interior topography creates differentiated
spatial densities and fluid subspaces.
The heart of the building is the "Premiere" vehicle
delivery area. Hanging above this space are the
customer lounges which allow views through the event
space and toward the BMW headquarters.
The entire building makes use of natural resources
in its operation. Consequently, the building can
operate with the lowest possible energy consumption
and the natural resources are used directly and
indirectly to meet all requirements.