Wednesday 06 Sep 2017
Masquespacio has just finished the design for Doctor Manzana’s second store, specialised in smartphone repairs and gadgets, located in the University district from Valencia.
The history of Doctor Manzana and Masquespacio started during the summer of 2013 when their founders Fran and Reyes commissioned the creative consultancy to redesign their brand and create their first point of sale. Being the brand specialised in reparations of mobile phones and smartphone cases, above other accessories for smartphones, the brand reinvention focused mainly on the 54 degrees angle of touch screens. That angle was applied both to the brand as well as to the interior design, besides four different colours: green and blue as a reference to the doctor, salmon for the fashionistas and purple for the geeks. Metal on the other hand adds an industrial touch that reminds us of the laboratories.
For the second store Masquespacio sought to maintain the brands’ identity already marked during the first project, offering a new custom-made design that could be recognised by Doctor Manzana’s actual clients and at the same time propose a completely different design for this new point of sale. Thereby you can still recognise the 54 degrees angles, colours and materials, but giving more importance to the metal finishes. Above, compared with the first store, additional elements have been added to propose a better service related to storage and the change of the kind of products on sale.