Emerald Store
Wednesday 19 Apr 2017


With the Emerald Store, AJCD approached the brief with a careful delineation of the space - introducing new thresholds and focus points to rejuvenate the dilapidated shop front and reinvent the existing interior. The introduction of clean brass lines and soft wood undertones accentuates the depth of the site whilst juxtaposing as it touches the floor. Contrasting angular floor details diverge from the dominant linearity of the site, so as to fragment the narrow space into permeable layers of intrigue/interest. Custom display cabinetry reinforces the subtle deviation along the horizontal axis of the shop as the alcoves conceal and reveal the further you progress into the space. Feature detail lighting provides a hierarchy of spaces and stitches the effervescent spaces together into a vibrant hub for fashion.

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