Nozomi Sushi Bar
Friday 20 Mar 2015
Spanish creative consultancy Masquespacio present their latest project Nozomi Sushi Bar. The project realized in Valencia consisted of the branding and interior design for the new sushi restaurant from José Miguel Herrera and Nuria Morell, both passionate about Japanese culture and specialists in authentic traditional sushi.
The project in which Masquespacio began to work on in January 2014 started with a study of Japanese culture and the origin of sushi. A study in which the whole team of the Spanish creative consultancy was involved to understand how to represent the Japanese culture through the brand image and especially through the interior design of the. The brand name Nozomi was chosen by the founders of this project due to it being a ‘Japanese high speed bullet train’ and at the same time meaning ‘fulfilled dream’; two significances with which with José Miguel and Nuria felt identified to.
Starting with the brand image we can see how this duality is represented in one way with a ‘rational contemporary’ ethos through the Western typography, while on the other the hiragana (Japanese writing) shows the ‘emotional classic’ touch.
This ‘rational contemporary’ is continued through the pure state of concrete and grays, mainly present in the structural aspects such as the walls, ceilings and floors. On the other hand the ‘emotional classic’ aspect is visible in the carpentry, its hand finished nature and the warmth of the natural wood.
Walking through the door of the restaurant it can be appreciated how a central cube creates two corridors toward the central lounge that incorporates both decorative elements as well as the bathrooms and the warehouse, creating a continuous and open flow very typical for the architecture of the East. On an aesthetic level it can be seen how a Japanese village street has been recreated, Ana Milena Hernández Palacios says about the project: ‘We have been studying photography from the most authentic Japanese streets with the aim to create a reinterpretation.’
The idea behind the first part of the restaurant is to make the customer live the experience of walking through a Japanese street. From their seat each diner looks up at the show created in the sushi bar which reinterprets a traditional sushi peddler. In the meantime the cherry-tree’s flowers, inspired by origami, adorn the ceiling.
Through this project Masquespacio illustrated their ability to work on projects from different cultures, showing their interest to study every aspect meticulously with the aim to create a unique history for clients and their consumers.