THE LONDON EDITION
Friday 13 Sep 2013
The London Edition opened its doors yesterday marking the opening of Ian Schrager’s latest project, The London EDITION.
Returning to London for the first time in 15 years, since he introduced Sanderson and St. Martins Lane, the hotel is the latest from EDITION Hotels, the brand Ian conceived in a partnership with Marriott International.
EDITION Hotels combines the personal, intimate, individualised and unique hotel experience that Schrager is known for, with the global reach, operational expertise and scale of Marriott. This delicate balancing act encompasses not only great design and true innovation, but also personal, friendly, modern service as well as outstanding, one-of-a-kind food, beverage and entertainment offerings ‘all under one roof’.
The heightened experience, authenticity and originality that Ian Schrager brings to this new brand coupled with the global reach of Marriott results in a truly distinct product that sets itself apart from anything else currently in the marketplace.
As with all EDITION hotels, each one is a cultural epicentre and a microcosm of the best each city has to offer. Each is a portal into the essence of the city. The London EDITION preserves the finest aspects of the historic, landmark building—formerly the Berners Hotel—but reinvents the spaces within to create a dynamic fusion of old and new, past and present. This results in a look and feel that cannot be pigeonholed into a specific time period or look and is incapable of definition or categorisation.
'It's a different reality,' is how Schrager summarises The London EDITION, whose influences span three centuries, fusing the best of those ages into a multi-faceted jewel of a hotel glittering at the very heart of London town.